FOTORIVALS

FOTORIVALS
The gamified photo-rivalry platform turning public engagement into partner-grade reach
THE PROBLEM
Photo contests are one-off. Engagement platforms are generic.
No recurring loop
Traditional photo contests are single-entry events — users submit once and disappear until the next campaign.
Generic gamification
Most consumer apps bolt on points and badges without engagement science behind them — retention stays shallow.
No B2B bridge
Brands, tourism boards, and public agencies have no turnkey way to run branded, measurable public engagement campaigns.
THE SOLUTION
A rivalry-format platform built on iGaming engagement design
Fotorivals turns photography into head-to-head competition. Contestants submit into themed rivalries; the public votes; AI-assisted scoring and leaderboards keep the loop alive. Built by a 25-year iGaming engagement specialist, it applies real-money-gaming retention psychology to a public, brand-safe format.
1
Rivalry Format
Head-to-head photo duels with ELO-style ratings drive recurring, competitive sessions.
2
Public Voting
Community-driven scoring builds organic reach and social proof for every campaign.
3
iGaming Mechanics
Ranks, Focus Points, streaks and seasonal leaderboards — built for retention, not novelty.
4
B2B2C Ready
Purpose-built to plug into destination marketing, tourism boards and brand campaigns.
How Fotorivals works
1 Join a Rivalry 
2 Submit & Compete 
3 Public Votes 
4 Climb the Leaderboard 
5 Earn & Redeem 
Every rivalry produces measurable engagement data — votes, session frequency, shares — that becomes reportable value for sponsors and partners.
Real users. Real revenue. Real government partners.
13,000+
Organic users
€110K
Contracted ARR
2
Live gov't/tourism partnerships
7.5-9x
ARR multiple at ask
Growth in organic users (indexed)
Partnership anchors
Visit Malta — 12-month national tourism partnership
Project Green Malta — 12-month government environmental partnership
Malta & Gozo Quest 2026 — 7-stage national competition, €11,800 prize pool
PARTNERSHIPS
The credibility moat: government & tourism grade
Fotorivals is built to plug directly into destination marketing and public-agency campaigns — a distribution and trust advantage that consumer-only competitors have not built.
Visit Malta
National Tourism Authority
Live 12-month partnership driving destination engagement and social reach through branded rivalries.
Project Green Malta
Government Environmental Agency
Live 12-month partnership using gamified photo campaigns to support environmental engagement goals.
BUSINESS MODEL
B2B2C: brands and agencies fund the platform users love
Differentiated on distribution, not just product
Net position: the only platform combining a competitive rivalry format, iGaming-grade retention design, and standing government/tourism partnerships.
Gamification engine in active development
Working with our Vietnam-based development team, we're shipping 12 core gamification features designed for long-term retention:
Leaderboards
Badges & Levels
Streaks
Redemption Shop
PWA Push Notifications
Daily Missions
Seasonal Rankings
Photo Duels (ELO Rating)
Focus Points System
Rank Progression
Wedding Vertical (B2B2C)
Esports Arena (token economy)
TEAM
Built by operators, not first-time founders
Danny David
Founder & CEO
15 years in iGaming engagement design.
Formally trained photographer and pioneer
of Malta's photography scene.
Jamie Doneo
Co-Founder
Leads marketing and product, working
directly across Fotorivals' partnerships and
campaign design.
Adrian Borg
COO
Runs day-to-day operations and drives
formal partnership and proposal processes.
THE ASK
Raising £250K – £350K
at a €1.2M–€1.5M pre-money valuation
€110K
Contracted ARR
7.5–9x
ARR multiple
13,000+
Organic users
2
Live gov't partnerships
Use of funds
Product: complete 12-feature gamification engine
Growth: scale B2B/government partnership pipeline
Team: strengthen product & partnerships capacity
Why now
Government/tourism partnerships already validate demand
Contracted ARR proves willingness to pay
Malta & Gozo Quest 2026 is a live growth catalyst
Let's build the next chapter of Fotorivals
Danny David — Founder & CEO
Danny@fotorivals.com | +356 9910 4404 | fotorivals.com